Privacy Policy
Last updated: 22 December 2025
Parker Agency is committed to protecting and respecting your privacy. This Privacy Policy explains how personal data is collected, used, stored and protected, in accordance with the General Data Protection Regulation (GDPR), the UK GDPR (UK GDPR) and applicable data protection legislation.
Parker Agency is a brand operated by Wild Sun Ltd.
1. Identification of the Data Controller
Data Controller:
Wild Sun Ltd
Company registered in the United Kingdom
Registration Number: 03698765
Registered office: 167–169 Great Portland Street, Fifth Floor, London W1W 5PF, United Kingdom
Contact email: [email protected]
Telephone: 937 434 792
Wild Sun Ltd acts as the sole controller of the personal data processed in the course of Parker Agency's activities.
Data Protection Officer (DPO)
For any data protection related matter, you can contact us via:
Email: [email protected]
2. What Personal Data We Collect
2.1 Data Collected Through the Website
When you use our contact form, we collect:
- Name
- Email address
2.2 Data Collected in the Provision of Services
When you are our client and we provide Amazon sales management services, we may collect and process:
- Contact data: name, email, telephone number, WhatsApp
- Business data: company name, tax number/VAT number, tax domicile
- Access data: Amazon Seller Central access credentials (as an authorised external user)
- Sales and performance data: sales reports, analytics data, performance metrics
- Product data: information about products, listings and inventory
- End-customer data: data on buyers from our clients' Amazon stores
- Financial data: invoicing and payment information (issued by Wild Sun Ltd)
3. Purpose and Legal Basis of Processing
| Purpose | Legal Basis |
|---|---|
| Responding to requests for information | Consent (Art. 6(1)(a) GDPR) |
| Provision of professional services | Performance of contract (Art. 6(1)(b) GDPR) |
| Management of Amazon Seller Central accounts | Performance of contract (Art. 6(1)(b) GDPR) |
| Optimisation of listings and PPC campaigns | Performance of contract (Art. 6(1)(b) GDPR) |
| Inventory management and sales analysis | Performance of contract (Art. 6(1)(b) GDPR) |
| Communication with clients (email, telephone, WhatsApp) | Performance of contract and legitimate interest (Art. 6(1)(b) and (f) GDPR) |
| Invoicing and compliance with legal and tax obligations | Legal obligation (Art. 6(1)(c) GDPR) |
| Direct marketing (future) | Consent (Art. 6(1)(a) GDPR) |
Where processing is based on legitimate interest, Wild Sun Ltd has carried out an assessment to ensure that this interest does not override the fundamental rights and freedoms of data subjects.
4. Use of Personal Data
Personal data is used exclusively to:
- Respond to enquiries and requests
- Provide the contracted services
- Manage Amazon Seller Central accounts
- Optimise product listings and advertising campaigns
- Analyse performance and sales data
- Issue invoices and manage payments
- Comply with legal, tax and accounting obligations
- Send commercial communications (only with prior consent)
5. Amazon End-Customer Data
Regarding the end buyers of our clients' Amazon stores, Wild Sun Ltd acts as a Processor, processing this data only in accordance with the client's instructions, with the client acting as the Data Controller.
This data is used exclusively for sales management, support and performance analysis.
6. Disclosure of Data to Third Parties
Wild Sun Ltd does not sell or rent personal data. Data is only shared in the following cases:
6.1 Sub-processors and Service Providers
- Amazon Web Services / Amazon Seller Central
- Web hosting providers
- Email marketing platforms (for example, Mailchimp, if used in future and with consent)
All providers are subject to contracts that guarantee GDPR compliance and the use of data exclusively for the agreed purposes.
6.2 Legal Obligations
Data may be disclosed to:
- Tax authorities (Tax and Customs Authority)
- Social Security
- Judicial or administrative authorities, where there is a legal obligation
7. International Data Transfers
Personal data is stored and processed primarily in the European Union (EU) and the United Kingdom (UK).
Where international transfers outside the European Economic Area (EEA) or the United Kingdom are necessary, appropriate safeguards will be applied, such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- UK International Data Transfer Agreement (IDTA)
- Additional technical and organisational measures where necessary
8. Data Retention Period
- Contact forms (non-clients): up to 1 year
- Active clients: for the duration of the contract
- Inactive clients: 5 years after the end of the contract
- Amazon Seller Central access: deleted immediately after the end of the contract
- Marketing data: until consent is withdrawn
Once these periods have elapsed, the data will be securely deleted or anonymised.
9. Data Security
Wild Sun Ltd applies appropriate technical and organisational measures, including:
- Encryption of sensitive data
- Access control through secure credentials
- Access restricted to authorised personnel
- Regular and secure backups
- Immediate revocation of access after the end of the contract
10. Data Subject Rights
In accordance with the GDPR, you have the right to:
- Access
- Rectification
- Erasure ("right to be forgotten")
- Restriction of processing
- Portability
- Object
- Withdraw consent at any time
How to exercise your rights
- Email: [email protected]
- Telephone: 937 434 792
We will respond to your request within a maximum of 30 days.
11. Right to Complain
The supervisory authority in Portugal is:
Comissão Nacional de Proteção de Dados (CNPD, the Portuguese Data Protection Authority)
Av. D. Carlos I, 134, 1.º
1200-651 Lisboa, Portugal
Telephone: (+351) 213 928 400
Email: [email protected]
12. Cookies
This website uses cookies to improve the browsing experience. For more information, see our Cookie Policy.
13. Links to Third-Party Websites
This website may contain links to third-party sites. Wild Sun Ltd is not responsible for the privacy practices of those sites.
14. Minors
The services are not intended for persons under 18. If the processing of a minor's personal data without the corresponding consent is detected, that data will be deleted immediately.
15. Changes to the Privacy Policy
Wild Sun Ltd reserves the right to update this Privacy Policy to reflect changes in legislation or in its practices. Modifications will be published on this page with the corresponding update date.
16. Contact
For any enquiry related to this Privacy Policy or the processing of personal data:
Email: [email protected]
Telephone: 937 434 792
Wild Sun Ltd, operating under the Parker Agency brand, is firmly committed to protecting personal data and strictly complying with applicable data protection regulations.