About Michael Parker
Michael Parker is an e-commerce entrepreneur and software developer specialising in Amazon advertising.
“I didn’t build AdRazor to sell software. I built it because Amazon’s 60-day data limit and the flaws of ‘Exact Match’ were costing my own business money.”
Experience and Credentials
- Founded AQuarterOf.co.uk in 2003, which became the UK’s leader in retro sweet retail
- Selling on Amazon since 2013 with a total sales volume of 8 figures
- Peaked at 3,650 units sold in 24 hours for a single product
- Achieved #1 Best Seller Rank in Amazon’s Grocery department
AQuarterOf.co.uk - #1 Best Seller in Amazon UK’s Grocery department
Areas of Expertise
- Amazon PPC
- Search term analysis
- E-commerce algorithms
- Software development
- Advertising technology
Philosophy
Michael champions “Data Transparency and AI in the Service of Human Decision-Making”, and is a leader in using AI to create tools that enhance analysis and support decision-making — never replacing it.
Current Focus
Sold AQuarterOf in 2024 to focus on software development and ParkerAgency.pt, an Amazon-specialist agency.